Only if for a Night
Secret 7" / Florence + the Machine
Secret 7" in conjunction with Universal Music & The Teenage Cancer Trust was a project aiming to rekindle the interest in vinyl sleeve artwork. Various artists were invited to create designs inspired by one of seven tracks from the likes of the Cure, Bombay Bicycle Club & Noah & the Whale. Each sleeve was then displayed in the Idea Generation gallery, Shoreditch for the week and on record store day they were sold off containing the appropriate vinyl record with all proceeds going to the charity. The 'secret' part was that no one knew which artist had created which design nor which song was housed in it's respective sleeve until after it had been purchased! My selected track was 'Only if for a night' by Florence + the Machine.