Milk
Cravendale / YCN
Designs for the Cravendale 'Future Milk' project in association with The Young Creative Network (YCN).
The brief was to come up with new packaging to appeal to a younger generation encouraging them to drink more milk. This is what I came up with keeping the designs fun for a younger customer yet still keeping them fully comprehendible for all other age groups.
![](https://cdn.myportfolio.com/5492f084-d760-484f-897c-a78a9eeb2756/36b6c91a-4c5b-4ab3-adfc-f2fe5e09bdc6_rw_1200.jpg?h=8d1177105ec7f70ef1dd054a4376d72a)
![](https://cdn.myportfolio.com/5492f084-d760-484f-897c-a78a9eeb2756/1e2bbfed-4d3c-461c-bf61-7018b45e1d1f_rw_1200.jpg?h=cb69997aee2b50dfe52d4ddea6101783)
![](https://cdn.myportfolio.com/5492f084-d760-484f-897c-a78a9eeb2756/f9eddf0e-0a39-46b9-aecb-c22a5bf06a0f_rw_1200.jpg?h=69af757adbc79a3068440c788e43a4d8)